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FSN E-Commerce Ventures Limited is the listed parent company behind Nykaa, an Indian omnichannel consumer technology and retail platform focused primarily on beauty, personal care, wellness and fashion. The business combines websites and mobile apps with physical stores, fulfilment infrastructure, content, brand partnerships and owned brands.
Nykaa Beauty serves consumers across mass, premium and luxury beauty categories. Nykaa Fashion offers apparel, footwear, accessories and lifestyle products, while Superstore by Nykaa serves retailers through an eB2B distribution model. The group also develops owned and partnered brands.
For investors, important monitorables include gross merchandise value, net sales value, revenue growth, gross margin, EBITDA margin, repeat customers, average order value, fulfilment costs, store productivity, fashion losses, working capital and cash generation.
The beauty and personal care business is the core earnings engine. Fashion and eB2B provide additional growth opportunities but may have different margin and working-capital profiles. Investors should review segment disclosures and avoid assuming that all GMV converts into reported revenue.
FSN E-Commerce Ventures earns revenue through inventory-led retail, marketplace services, distribution, brand partnerships, advertising, owned brands and physical stores. In inventory-led transactions, the company buys products and records product sales, while marketplace and service arrangements can have different revenue-recognition and margin profiles.
The platform uses editorial content, product discovery, loyalty, personalisation and omnichannel fulfilment to attract and retain customers. Its offline stores support product trials, premium-brand access and wider geographic reach, while owned brands can improve differentiation and gross margin but require product development and marketing investment.
Key business drivers include customer acquisition and retention, order frequency, category mix, gross margin, discounting, inventory turns, fulfilment efficiency, store expansion, fashion profitability and disciplined capital allocation.
| Particulars | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|
| Revenue from Operations | ₹5,144 Cr | ₹6,386 Cr | ₹7,950 Cr |
| Total Income | ₹5,174 Cr | ₹6,423 Cr | ₹7,990 Cr |
| EBITDA | ₹257 Cr | ₹346 Cr | ₹474 Cr |
| Profit Before Tax | ₹67 Cr | ₹97 Cr | ₹124 Cr |
| Net Profit | ₹21 Cr | ₹69 Cr | ₹72 Cr |
| Diluted EPS | ₹0.07 | ₹0.24 | ₹0.25 |
| Verification | Annual report | Annual report | Verify latest audited filing |
| Particulars | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|
| Equity Share Capital | ₹285 Cr | ₹286 Cr | ₹286 Cr |
| Other Equity | ₹1,649 Cr | ₹1,882 Cr | ₹2,148 Cr |
| Total Assets | ₹3,868 Cr | ₹4,658 Cr | ₹5,562 Cr |
| Inventories | ₹1,287 Cr | ₹1,478 Cr | ₹1,746 Cr |
| Cash and Bank Balances | ₹464 Cr | ₹603 Cr | ₹707 Cr |
| Borrowings and Lease Liabilities | ₹773 Cr | ₹1,055 Cr | ₹1,333 Cr |
| Verification | Annual report | Annual report | Verify latest audited filing |
| Particulars | Mar 2023 | Mar 2024 | Mar 2025 |
|---|---|---|---|
| Cash from Operating Activities | -₹164 Cr | ₹32 Cr | ₹243 Cr |
| Cash from Investing Activities | -₹196 Cr | -₹181 Cr | -₹257 Cr |
| Cash from Financing Activities | ₹284 Cr | ₹257 Cr | ₹209 Cr |
| Net Change in Cash | -₹76 Cr | ₹108 Cr | ₹195 Cr |
| Verification | Annual report | Annual report | Verify latest audited filing |
| Metric | Mar 2024 | Mar 2025 | Mar 2026 |
|---|---|---|---|
| Revenue Growth | Monitor beauty, fashion and eB2B separately | Growth quality matters more than headline growth | Verify latest results |
| Gross Margin | Reflects product and channel mix | Premium beauty and owned brands can influence margins | Verify latest results |
| EBITDA Margin | Shows operating leverage | Track fulfilment, marketing and employee costs | Verify latest results |
| Inventory Days | Important for retail working capital | Fashion and owned-brand inventory need careful monitoring | Verify latest filing |
| ROE / ROCE | Measures return on shareholder and operating capital | Assess with valuation and reinvestment needs | Verify latest filing |
| Company | Primary Business | Market Position | Key Comparison | Important Difference | Investor Focus | Verification |
|---|---|---|---|---|---|---|
| FSN E-Commerce Ventures Ltd | Beauty, personal care and fashion retail | Omnichannel specialist | Revenue growth and margin expansion | Beauty-led platform with fashion and eB2B | GMV, margins, stores and cash flow | Latest filings |
| Eternal Ltd | Consumer internet and quick commerce | Large digital platform | Growth and profitability | Different category and logistics model | Order economics and capital allocation | Latest filings |
| Trent Ltd | Fashion and lifestyle retail | Fast-growing store network | Retail execution and valuation | Primarily offline-led retail | Same-store growth and store expansion | Latest filings |
| Aditya Birla Fashion and Retail | Fashion retail and brands | Diversified fashion portfolio | Fashion economics | Restructuring and brand portfolio differ | Margins, debt and format performance | Latest filings |
| Hindustan Unilever Ltd | FMCG and beauty products | Large consumer-products company | Beauty category and brand strength | Manufacturing-led FMCG model | Volume growth and margins | Latest filings |
| Year | Dividend Detail | Note |
|---|---|---|
| Dividend Policy | Growth and reinvestment have historically been priorities | Verify any board recommendation, record date and ex-date |
| Recent Dividend | Do not assume a dividend without an exchange announcement | Use NSE, BSE and company investor-relations filings |
| Investor Check | Dividend yield may be unavailable or negligible | Confirm the latest corporate-action record |
| Action | Detail | Note |
|---|---|---|
| Bonus Issue | 5:1 bonus issue in 2022 | Five bonus shares for every one share held; verify ex-date 10 Nov 2022 and record date 11 Nov 2022 |
| Face Value | ₹1 per equity share | Verify in the latest annual report |
| Stock Split | No face-value split identified in the reviewed exchange history | Do not treat the 2022 bonus as a stock split |
Verify the latest dividend, bonus, split, face value, record date and entitlement details from official company, NSE and BSE filings. Tables use internal horizontal scrolling on smaller screens.
These FAQs help users understand Nykaa products, orders, returns, customer support, business segments, risks, dividends and investor monitorables beyond the share price.
FSN E-Commerce Ventures Limited operates Nykaa, an omnichannel beauty, personal care, wellness and fashion retail platform. Customers can shop through Nykaa websites, mobile apps and physical stores, subject to product and location availability.
Yes. FSN E-Commerce Ventures Limited is the listed parent company associated with the Nykaa consumer platforms and related businesses.
Nykaa Beauty focuses on beauty, personal care and wellness. Nykaa Fashion offers apparel, footwear, accessories and lifestyle products. Superstore by Nykaa is an eB2B platform serving retailers and other business customers.
The company earns through inventory-led retail, marketplace services, distribution, advertising, brand partnerships, owned brands, physical stores and other platform services. Revenue and margins differ by segment and fulfilment model.
Nykaa positions authenticity and authorised sourcing as central parts of its beauty platform. Customers should still review seller details, product labels, expiry dates and return conditions for each order.
Delivery, cancellation, return and refund eligibility depends on the product, seller, hygiene restrictions, order status and current platform policy. Customers should check the applicable terms on the official app or website before ordering.
Customers should use official help-centre, app, website, email or phone channels listed by Nykaa. Order details and payment references should be kept ready, and sensitive credentials such as OTPs should never be shared.
The company develops and scales owned or partnered brands across beauty, personal care, fashion and wellness. These brands can support differentiation and gross margins but also require marketing, inventory and product-development investment.
The principal reporting and operating areas include beauty and personal care, fashion, eB2B distribution, physical retail stores, owned brands and related technology and fulfilment capabilities.
Important risks include intense competition, high customer-acquisition costs, discounting, inventory management, fashion losses, brand dependence, execution of physical-store expansion, data security, regulation and valuation risk.
Useful monitorables include gross merchandise value, net sales value, revenue growth, gross margin, EBITDA margin, repeat customers, order frequency, average order value, store productivity, fashion losses and cash flow.
The company has generally prioritised growth and reinvestment. Dividend decisions can change, so investors should verify the latest board recommendation, record date and exchange filing.
The company issued bonus shares in the ratio of five bonus shares for every one share held in 2022. Investors should verify the corporate-action ratio, ex-date and record date from official NSE and BSE records. No face-value split should be assumed without an exchange filing.
No. This page is educational and does not provide a buy or sell recommendation. Investors should evaluate financial performance, valuation, risks, time horizon and personal suitability independently.
